BzzAgent is a word-of-mouth marketing firm and they "love helping awesome people try awesome products and share their awesome opinions about them." They've launched a new feature called The Daily Bzz, in which you prove you deserve a spot in an upcoming campaign by doing something, well, awesome! Today's Daily Bzz is one I'd love to be in on: Root Candles
"Since 1869, Root Candles of Medina, Ohio, has been an industry-leading, family-owned company renowned for innovative ideas, aesthetic enhancements and the highest standards of quality. Now in its fifth generation, the Root family continues to extol the virtues of honesty, integrity, and diligent craftsmanship. These qualities were exemplified by Root Candles founding father and American original, Amos Ives Root.
His tradition of excellence, along with a genuine commitment to customer satisfaction and service, defines and fuels Root’s strong brand loyalty today. Root Candles devotion to purity, honesty and quality is renowned. Each Root candle is carefully handcrafted using processes mastered through five generations of craftsmanship combined with the latest in manufacturing technologies. The results are pure and simple: Root Candles are highly regarded for complex bouquets of subtle fragrances and sophisticated color palettes, important factors for discerning candle lovers.
Today, Root Candles can confidently lay claim to making 'The Best Candles in America, Made in America Since 1869.' " - Root Candles History
I'm jonesing for the Root Candles campaign because for a little while I lived in Medina, Ohio, where Root Candles are made. Their flagship store and factory outlet are spectacular! In fact, if you received a present from me in 2008, odds are it came from either the flagship store or factory outlet. I take great pride in whatever town I've been able to call home, even if it is only temporarily, and the town and people of Medina are still held fondly in my heart. While I can find Root products in area stores, it's not quite the same. Earning a spot would be like a little piece of my old home delivered right to my door. I have yet to attain a Daily Bzz campaign, so my fingers are crossed for this one!
Amos Ives (A.I.) Root, the founder of Root Candles, left an indelible print on Earth. The Medina City School District's mascot is the Battling Bees, in honor of A.I. Root's affinity for bee keeping and subsequent moniker in fifteen languages, "the bee man." Were we still living there when the boys reached middle school age, they would have walked to a school named after him. The company continues to promote the science of bee keeping via Bee Culture. Given concerns like colony collapse disorder, such a resource is incredibly important. I was surprised to learn that A.I. Root influenced people from the history books, like Helen Keller and the Wright Brothers. As quoted above, starting with the company's founding father, Root Candles is still a family-owned and operated American business, in its fifth generation!
As one can see straight from their What's New page, Bzz Agent and Root Candles go hand in hand: "We love our Social Media Busy Bees, and we show that love by letting you know about new innovations first!"
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